Marketing 911
Marketing 911, is the podcast where we tackle the toughest marketing challenges at the executive level.
Whether you're navigating complex strategies, trying to reach your target audience, or facing shifting market dynamics, we're here to provide you with actionable solutions.
From digital transformation to customer retention, if it's a marketing crisis, we're here to help you solve it—before it turns into a full-blown emergency.
Episodes
14 episodes
Bridging the Gap: Sales and Marketing Alignment
Gone are the days when marketing could toss leads over the wall to sales and call it a day. True organizational alignment—where sales, marketing, product, and customer experience teams share vision, goals, and KPIs—has become the critical found...
•
16:58
Personalization Power: The AI Revolution in Marketing - Live from Marketverse
Ever wondered how banks and financial institutions manage to send millions of personalized messages daily? The answer lies at the fascinating intersection of AI, data analysis, and privacy management.Sanjay Ramchandani, Executive Vice P...
•
14:56
AI at Scale: Personalization Beyond Automation - Live from Marketverse
Scaling personalization across 150,000 SKUs worldwide sounds impossible, but for Fabio Ranieri, Head of Go-to-Market Innovation at HP, it's exactly the challenge his team is tackling with AI. Speaking from Austin, Texas, Fabio reveals how HP ha...
•
18:07
PR in the AI Era - Live from Marketverse
The media landscape is transforming rapidly, leaving both journalists and PR professionals scrambling to adapt. How do you cut through a journalist's inbox that receives 1,500 pitches daily? What happens when AI-generated content floods these a...
•
16:11
AI Beyond the Hype: Strategic Applications for Marketers
Are you using AI strategically in your marketing efforts, or just scratching the surface of its capabilities? In this eye-opening episode of Marketing 911, host Richard Bliss and co-host Brian Bakstran welcome AI implementation expert Ford Saek...
•
23:29
Behind the Mic with Brian Bakstran, Richard Bliss, and Jon Mellon
Ever wondered what happens when the mics stay hot after a podcast recording? In this special behind-the-scenes episode, we pull back the curtain on an unscripted conversation between three successful executives as they reflect on what they genu...
•
9:44
Nothing Matters Until a Sale is Made: Bridging the Gap Between Sales and Marketing
What happens when a finance professional finds himself thrust into sales leadership? John Mellon, former President of Blanco Technology, takes us on a fascinating journey through his unexpected career trajectory and the lessons learned along th...
•
20:51
Cracking the Brand Code: Bridging Brand and Demand in B2B Marketing
What happens when brand marketing and demand generation collide? Emily Miller, VP of Branding, reveals the powerful synergy that's reshaping B2B marketing strategy. Gone are the days when brand teams operated in ivory towers while demand teams ...
•
28:12
Mastering AI-Driven Marketing Strategies: Revolutionizing Workflows and Breaking Barriers
Unleash the hidden power of AI in marketing with insights from Tim Freestone, Chief Marketing Officer at KiteWorks. Discover how AI is not just a tool but a game-changer in strategic marketing workflows, as Tim shares the remarkable ways it res...
•
22:27
Mastering Marketing and Sales Alignment: Bridging the Gap for High-Tech Success
Prepare to unlock the secrets of seamless marketing and sales alignment with our special guest, Eric Mann, a veteran in the sales leadership arena. Discover fresh perspectives on how bridging the gap between these two crucial departments can si...
•
Episode 5
•
25:33
Part 3 - Days 61-100 of the new job and mastering change
Unlock the secrets to mastering a new role within your organization as we explore the nuanced journey from the honeymoon phase to the reality of a new job role. Imagine transitioning from excitement to the challenging grind, where understanding...
•
Episode 4
•
17:00
Part 2 Mastering the Midpoint: Navigating Days 31-60 in Your New Marketing Role
Transform your marketing career by mastering the essential strategies to succeed in a new role. With "Marketing 911," co-hosts Brian Bakstran and Richard Bliss promise to arm you with the tools to navigate the critical days 31 to 60 of your mar...
•
Episode 3
•
19:13
Part 1 Mastering A New Marketing Leadership Role: Crafting a 30, 60, 90-Day Transition Plan
Unlock the secret to seamless transitions in your marketing leadership role with insights from Brian Bakstran on Marketing 911. Discover how crafting a 30, 60, 90-day plan can set the stage for success. Our conversation starts with the critical...
•
Episode 2
•
20:49
Mastering Company Acquisitions: Navigating Cultural Compatibility and Marketing Challenges
Master the art of successful company acquisitions and integrations in this engaging episode. Discover the critical importance of cultural compatibility and strategic planning as we unravel the challenges and opportunities faced by businesses wh...
•
Episode 1
•
21:26